Content articles
If you spend the first 10 minutes of writing without thinking, you will have less to edit later. This will leave you with more time to focus on important rhetorical devices and appeals.
Ever wonder why movie credits are so long? I once stayed in theater to watch the credits of Return of the King, and they clocked in at over 12 minutes.
Credit Cards
Credit cards can help build credit, but it is important to use them responsibly. Since they do not reflect the actual bank balance, it is easy to spend more than you can afford and be hit with a large bill at the end of each month. Credit card companies earn money on the money they lend to customers by charging interest, which is why they often require a deposit or a minimum payment from you. This is a way to reduce delinquencies and bad debts, which impact your credit score. Most cards also carry fees and penalties that must be paid in addition to the interest expense.
We all know that the end credit scenes in movies are pretty pointless. They’re not for the audience, they’re for the movie industry so people can claim to have worked with a director or star. So why do they often run long? Why do they take up 5 to 15 minutes of the film’s running time?
1. Start with a Headline
The most obvious point is that your headline is the first thing a reader sees, so it must be interesting enough to catch their attention and make them want to read more.
A great way to do this is by using a question headline that creates credits-onlines.com curiosity or a challenge for the reader. This will entice them to click and continue reading, which can lead to becoming a regular customer.
Another way to grab a reader’s attention is by creating a sense of perceived need, like Cindy Krum did in her Headline “Things You Need to Know.” By including these words in the headline, the audience will feel compelled to keep reading because they will believe that the information is essential for them to understand.
You can also create a sense of perceived need by using words like “which”, “how”, and “if.” These words trigger the reader’s curiosity and entice them to continue reading. This is a classic technique used by direct response advertising legend John Caples.
2. Edit Your Headline
The headline of your LinkedIn profile serves as a sort of introduction for your professional self. It should communicate your unique value proposition in a short, clear, and captivating way.
Using persuasive words like “how,” “why,” and “which” can pique a reader’s curiosity, making them more open to learning about your expertise in the future. Using data and research also demonstrates that you’re a reputable authority in your field, giving you an edge over competitors who are more sloppy in their copy.
To add some personality to your headline, consider using emojis or other playful elements that make you stand out. For example, Erica Schneider’s “Running on Seltzer” comment adds a touch of whimsy and humanizes her in her headline. This makes her more approachable and engaging, which can help recruiters and other professionals connect with her. In addition, adding a personal element will make your headline more searchable. You can use the Text Tool to set up a text frame and then drag in the vertical ruler at the top of the screen to get guidelines for column widths (also known as picas). This will ensure that your headline fits correctly in the page layout.
3. Edit Your Body Copy
Body copy is the main text that follows your headlines, separate from slogans, logos, captions and other writing. The main goal of body copy is to grab the attention of your visitors and keep them interested in your products or services, converting them into leads and customers.
It takes skill, dedication and practice to create body copy that is well organised, concise, and direct. Using words that evoke emotion and speak to the target audience at their current stage in the purchasing cycle increases your chances of getting a high return on investment.
It is also important to ensure that your body copy has a clear theme and story. This will help your spreads to feel more cohesive and unique, especially when focusing on club(s), sport team(s), event(s) or other student life topics. Having a theme for your body copy allows you to ask targeted questions of your featured students and their journeys, ensuring that your quotes are relevant to the topic you’re covering.